Business Spotlight: Northern Rose Bicycles

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It’s no secret that Minneapolitans love their bikes. Winter or not, we have one of the best cycling communities in the country and now, Corcoran has its own full service bicycle shop!  

Eric’s lifelong passion for biking began young.   Before he was old enough, he applied regularly at all of the local Madison, WI bike shops until finally, at 16 he got a job!  His passion had him leaving school early and staying late to get in extra hours as he loved the work. He continued there even after starting at the U, and since then he’s worked every angle of the bike service industry in numerous shops - mechanic to manager, from Madison, to Vancouver and back to Minneapolis.  Days, nights and after hours, he helped friends open a store in Vancouver. There he learned to hand build custom wheels that are superior to factory made without a huge additional investment for the customer.  

After 5 years in Vancouver, his wife’s job landed them back in the Twin Cities. He’s worked at other shops in South Minneapolis but was looking for the perfect location (close to his home) to open his own, and just east of the Corcoran Neighborhood Office you will find Northern Rose Bicycles.

Northern Rose Bicycles is homey and bright.  The store opens into a showroom flanked with bikes. A counter and oriental rugs are the centerpiece and bike parts surround.  You’ll likely be greeted by Eric, or his employee, Laura Alicia, on Saturdays. The place is lively with friends or maybe his young daughter.  Due to limited space, he sells only custom bikes and has paired up with Erik Noren of Peacock Groove (the “Orange County Choppers” of the bike world!) and other specialty bicycle builders, but don’t let this intimidate you.  Everyone is welcome and no repair is too small.

Eric wants his shop to be all about service.  Prices will be comparable to any shop in town, but he aims to get the work done more quickly and with the best possible customer service. He wants it to be fun and easy to visit him at the shop. He strives to keep his repair turnarounds the quickest in town and if you need new wheels, those custom-deals come with a 2 year warranty! Stop in and welcome Eric to the neighborhood or to “ooh and ah” over the fancy custom bikes for sale.

 

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